The pre requisite, is to run an efficient business, and the challenge here is to effectively manage costs, resources & to boost sales. The most cost effective way to expose your business & service offering to your ideal targeted customer, and to achieve the best possible lead to conversion ratio, is through effective high level digital marketing capability.

This not only requires the skill & capability to understand the latest Tech, and how to implement, but also the knowledge of the Brand Market Place and Strategy required to effectively produce results in a changing market.

With 28 years experience in the market place, building brands and successful businesses , effectively taking brands to market, I have a very good understanding of the capability and strategy required to survive and thrive in today's market, to recognize and take advantage of the opportunity that exists in this tough environment, understanding the pit falls of poor decision making & inability to focus on your business. I have developed an extensive knowledge base, Know - how and IP to deliver success for your business in today's market environment. The Gist Counsel as a Business Consultancy and Digital Marketing Specialist is geared to drill down into the Core DNA of your business and Unlock the Uncreated Potential within.